Coastal Operations Face Immediate Disruption from 35-Foot Surf

High surf advisories reaching up to 35 feet are in effect for the north and west-facing shores of Niʻihau, Kauaʻi, Oʻahu, and Molokaʻi, along with the north-facing shores of Maui, until 6 p.m. on Tuesday, January 14, 2026. This significant swell poses immediate risks to coastal businesses, including potential property damage, operational disruptions, and safety concerns for staff and visitors.

Who's Affected

Tourism Operators

Businesses reliant on coastal access, water activities, or properties situated near the surf line face critical risks. This includes:

• Beachfront Hotels and Vacation Rentals: These properties are at high risk for saltwater inundation, damage from debris, and potential loss of amenities like pools or access points. Operations may need to be temporarily suspended.
• Tour Operators (Boat Charters, Snorkel/Surf Schools, Kayaking): All water-based tours operating in or near affected north and west-facing waters must be canceled or postponed. Operations in calmer south shores might be unaffected but should monitor general ocean conditions and advise tourists against attempting to view the large surf from unsafe vantage points. Expect significant cancellations and revenue loss for the next 48 hours.
• Restaurants and Retailers with Coastal Locations: Establishments directly on the coast are vulnerable to wave overtopping, storm surge, and wind-blown debris. Securing outdoor seating, inventory, and equipment is paramount.
• Transportation Hubs (Small Harbors): While major harbors are less likely to be impacted, smaller coastal boat launches and operations may experience temporary closures or severe disruptions due to rough seas and debris.

Small Business Operators

Beyond tourism-specific businesses, other small operators with coastal exposure or reliance on coastal infrastructure should take immediate precautions:

• Coastal Property Owners: Any business with a physical presence on or near the north and west-facing shores should expect increased risk of flood damage and debris impact. Assess and secure outdoor assets, vulnerable ground-floor inventory, and critical equipment.
• Service Providers to Coastal Businesses: Businesses providing services (e.g., catering, maintenance, delivery) to coastal establishments may face access challenges or delayed service delivery due to road closures or general hazardous conditions.
• Retailers Benefiting from Tourist Foot Traffic: While direct impact is minimal unless they are coastal, businesses in popular tourist areas may see a downturn in foot traffic if tourists are advised to stay away from beaches or if transportation is affected.

Second-Order Effects

The immediate disruption from high surf can trigger a cascade of effects within Hawaii's island economy:

• High surf → Visitor safety advisories/beach closures → Reduced daytime activity for tourists → Lower foot traffic for coastal retail and restaurants → Decreased sales for small businesses.
• High surf → Cancellation of boat tours and water activities → Immediate revenue loss for tourism operators → Potential staff hour reductions for affected employees → Strain on household income.
• High surf → Potential minor property damage to coastal businesses → Increased insurance claims/premiums for businesses in high-risk zones → Higher operating costs for small businesses.

What to Do

Given the immediate threat, proactive measures are essential to mitigate risks and ensure safety. The window for action is until 6 p.m. on Tuesday, January 14, 2026.

For Tourism Operators:

1. Review and Cancel Bookings: Immediately assess all tours and activities scheduled for Monday and Tuesday that are in or near affected waters. Contact customers to reschedule or issue full refunds. Prioritize safety over revenue for the next 48 hours.
2. Secure Assets: For beachfront properties or businesses with outdoor assets (e.g., chairs, umbrellas, equipment), bring them inside or secure them against wind and wave damage. Check drainage systems to prevent localized flooding.
3. Communicate with Staff: Ensure all staff are aware of the conditions and any operational changes. Advise them on safety protocols for travel to and from work if they reside in affected areas.
4. Monitor Advisories: Stay updated with National Weather Service advisories for any extensions or changes to the High Surf Warning.

For Small Business Operators (Coastal Presence):

1. Assess Vulnerable Assets: Identify all inventory, equipment, and outdoor fixtures that could be damaged by high surf, spray, or debris. Move indoor inventory to higher ground or secure it. Remove or secure outdoor furniture, signage, and equipment.
2. Inspect Property: Check for any potential points of water intrusion, such as ground-level entrances, loading docks, or compromised foundations. Ensure storm drains are clear of debris.
3. Inform Customers and Staff: If temporary closure is necessary for safety or due to access issues, communicate this clearly and promptly via social media, email, and signage. Ensure staff understand safety instructions.
4. Review Insurance: While immediate action is limited, be prepared to document any damage for insurance claims. Understand your policy's coverage for storm and flood damage.