Aloha Pacific FCU's Decade-Long Bet on UH Esports: A Win for Hawaii's Business Landscape

·4 min read·Informational

Executive Summary

Aloha Pacific Federal Credit Union (APFCU) is making a significant 10-year commitment to the University of Hawaiʻi at Mānoa's esports program, signaling confidence in the growing industry. This investment not only supports student athletes but also presents exciting opportunities for local entrepreneurs and investors in Hawaii's burgeoning digital entertainment sector.

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Photo by Donovan Kelly

Aloha Pacific Federal Credit Union's (APFCU) recent announcement of a decade-long partnership with the University of Hawaiʻi at Mānoa's esports program is a noteworthy development for Hawaii's business landscape. This commitment includes substantial financial backing, underscoring APFCU's belief in the long-term potential of collegiate esports and its positive impact on the local economy.

This investment arrives at a time when the esports industry is experiencing explosive growth. Aloha Pacific FCU has notably supported the UH Esports team, donating a scholarship fund for students, as recent as March 1, 2024. For local entrepreneurs, this presents a unique opportunity. The expansion of the UH esports program will likely spur demand for related services and products, including gaming equipment, streaming services, and professional coaching. This growth directly aligns with the state's efforts to foster new business ventures.

Furthermore, the planned 2027 esports arena on the UH Mānoa campus will serve as a hub for competitive gaming. This facility will further solidify Hawaii's position in the esports world and attract national and international tournaments, boosting tourism and related industries. The arena is likely to generate demand for hospitality services as well - restaurants, hotels, and entertainment venues can all expect an uptick in business.

For Hawaii's investors, this is a promising trend. Supporting the growth in the esports industry means supporting the growth of technology, entertainment, and education - all of which are critical for the economic future of Hawaii. According to the State of Hawaii, there are resources for those seeking to start a business provided through Hawaii.gov.

The State of Hawaii also realizes the need for revitalization, which can be seen in a report from the Hawaii State Task Force. This investment by APFCU is a signal of confidence in the future of Hawaii's business environment and the potential of esports to play an increasingly important role in it.

This is more than just about video games; it's about building a sustainable ecosystem and creating a new economic engine for the Aloha State. The focus on esports is timely and represents a strategic move to energize the local business scene for the next decade and beyond.

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