The Hawai'i Department of Business, Economic Development and Tourism (DBEDT) is offering a significant opportunity for local businesses. DBEDT is inviting Hawai'i product manufacturers to participate in the Winter FancyFaire, a new trade show debuting in San Diego from January 11-13, 2026, at the San Diego Convention Center. This initiative aims to provide a platform for Hawai'i companies to showcase their specialty food and beverage products to a broader audience.
The Winter FancyFaire, as announced by the Specialty Food Association, is designed to connect emerging and established specialty food makers with potential buyers. This event offers first-to-market opportunities and insights into future consumer trends. The show will also relocate to San Francisco from January 17-19, 2027, expanding its impact. DBEDT's involvement highlights the state's commitment to supporting local businesses and promoting Hawai'i-made products in the competitive specialty food market.
This is a crucial moment for Hawai'i entrepreneurs, as the Winter FancyFaire promises to be a key event for the specialty food industry. The Winter FancyFaire will give participants a first look at the future of specialty food. The event will offer multiple engagement opportunities, welcoming emerging and established makers alike, while putting a spotlight on key consumer trends and their related products.
For Hawai'i businesses, this represents more than just a chance to exhibit. It's an opportunity to network with industry professionals, secure new partnerships, and gain valuable market exposure. DBEDT's support, by bringing Hawai'i companies to the event, provides a unique advantage, potentially reducing costs and increasing visibility. This initiative aligns with the state's broader economic development goals, fostering growth and diversification within the local business landscape. The co-location of the Good Food Mercantile with Winter FancyFaire will further enhance the event's appeal and attract a wider range of buyers, as noted by PRNewswire.
