Hawaiian Airlines is retiring its historic “HA” flight code after nearly 95 years of service, with the final “HA” flight, HA866 from Pago Pago to Honolulu, landing on Wednesday. This marks the culmination of an era and signifies a major shift within the Hawaiian airline industry. The change comes as a result of Alaska Airlines' takeover, which began in September 2024, as reported by One Mile at a Time.
The transition from “HA” to “AS” (Alaska Airlines) is the result of the merger between the two airlines. The shift will affect booking systems and flight codes, impacting both internal operations and the way travelers interact with Hawaiian Airlines. This integration is designed to streamline operations and create a smoother experience for passengers, however, the process will roll out in two stages to prevent any operational disruption, as noted by Aviation A2Z.
For Hawaii's business community, the change offers both challenges and opportunities. Local entrepreneurs and businesses reliant on the tourism sector may need to adapt to the new branding and operational adjustments. However, the merger could create new business opportunities as the airlines integrate. A Hawaiʻi Public Radio report highlighted these changes, noting the comprehensive nature of the booking system merge.
The end of the “HA” code is more than just a logistical shift; it is a symbolic moment in Hawaiian history. KITV's reporting points out the airline’s deep connection to the islands. As the airline adapts to new market dynamics, local businesses should remain aware of the operational changes and consider strategies to take advantage.
