Increased Fraud Losses Signal Heightened Risk for Hawai‘i Businesses
The Federal Trade Commission (FTC) reported that Hawai‘i consumers lost a staggering $79.6 million to fraud in 2025. This represents a significant 25% increase compared to the $63.7 million lost in 2024. While the number of reported complaints saw a slight decrease from 8,932 in 2024 to 8,665 in 2025, the total financial impact escalated dramatically. This trend signifies a growing sophistication and effectiveness of fraudulent schemes targeting residents and businesses across the islands.
Who's Affected
Small Business Operators Small business owners, particularly those in retail, services, and hospitality, are at the forefront of this increased risk. The rise in consumer fraud losses suggests a potential uptick in chargeback fraud, phishing attempts targeting business accounts, and direct scams affecting customer transactions. For businesses processing payments, this could translate to higher operational costs through increased chargeback fees and lost revenue. Furthermore, employees handling customer data or financial information are more likely to encounter sophisticated social engineering tactics.
Tourism Operators With tourism being a vital sector for Hawai‘i, operators such as hotels, tour companies, and vacation rental managers are prime targets. Vacationers can be susceptible to fake booking websites, fraudulent deals, and identity theft. This increase in losses implies that sophisticated scams are increasingly targeting visitors, potentially leading to negative customer experiences, reputational damage, and financial repercussions for businesses caught in the crossfire.
Healthcare Providers The healthcare sector faces unique challenges. Increased fraud losses could manifest as medical identity theft, where criminals use stolen personal information to receive medical services or prescription drugs. Insurance fraud, including billing for services not rendered or upcoding, also poses a significant risk. Providers must enhance their patient identification and data security protocols to mitigate these threats.
Investors Investors, including venture capitalists and portfolio managers, should be aware of how increased fraud rates could impact the profitability and stability of their Hawai‘i-based investments. Companies experiencing higher fraud losses may see reduced margins, increased insurance premiums, and potential disruptions to their operations. Sectors heavily reliant on consumer transactions or sensitive data are particularly vulnerable.
Real Estate Owners While not directly processing as many consumer transactions, real estate owners and property managers can be affected indirectly. Fraudulent schemes might target rental applications, payment systems, or even involve sophisticated attempts to defraud property sales or development deals. Keeping abreast of these trends is crucial for maintaining trust and security within property transactions.
Second-Order Effects
This surge in fraud losses can have cascading effects on Hawai‘i’s economy. For instance, increased fraudulent transactions can lead to higher processing fees for small businesses, potentially being passed on to consumers. This, in turn, could contribute to inflation for local goods and services, impacting the cost of living for residents. Furthermore, businesses investing more in fraud prevention may divert resources from other areas like expansion or employee training, potentially slowing economic growth and innovation.
What to Do
Small Business Operators: Implement multi-factor authentication for all financial and customer-facing systems. Conduct mandatory annual fraud awareness training for all employees, covering common phishing, social engineering, and payment fraud tactics. Review and update your chargeback dispute policies and processes regularly. Consider investing in fraud detection software tailored to your industry.
Tourism Operators: Educate staff on recognizing and reporting suspicious booking attempts or guest behaviors. Use secure, verified booking platforms and communication channels. Advise visitors to be cautious of unsolicited offers and to use official channels for bookings and payments.
Healthcare Providers: Strengthen patient verification procedures at all points of service. Regularly audit billing and claims data for anomalies. Ensure compliance with HIPAA and other data privacy regulations, and train staff on identifying and reporting potential medical identity theft.
Investors: During due diligence for new investments, specifically inquire about a company's fraud prevention strategies, historical fraud losses, and data security measures. Monitor the financial health and operational resilience of portfolio companies against fraud risks.
Real Estate Owners: Enhance verification processes for tenants and business partners. Ensure digital payment systems used for rent or fees have robust security features. Stay informed about common real estate scam tactics to protect clients and assets.
Action Details Monitor national and local reports on emerging fraud typologies, particularly those affecting your specific industry. If your business or a significant portion of your investments experience a 10% or greater increase in fraud-related losses or chargebacks within a quarter, initiate a comprehensive review of your security protocols and consider implementing advanced fraud detection solutions.



