The third annual Hawai'i-Made Conference, as reported by KHON2, is set to bring together a diverse group of industry leaders to address critical issues impacting small businesses in Hawai'i. The conference, a collaborative effort, aims to strengthen the product-based economy by connecting entrepreneurs, manufacturers, retailers, and policymakers. This provides a crucial platform for local businesses to navigate challenges and discover growth opportunities.
The full-day event, hosted by the Department of Business, Economic Development, and Tourism (DBEDT), will feature industry leaders and stakeholders who will be discussing key aspects of business. These will include product development, commercialization, and market expansion. The conference is especially important as it allows local brands to learn how to position themselves effectively in the market. Meli James, co-founder of Mana Up, will be delivering the keynote address where she will share insights on what constitutes success for Hawai'i-made brands and what consumers and trade partners are looking for. DBEDT is actively involved in supporting local businesses, providing vital resources and platforms for growth.
This conference is particularly timely, as the emphasis on local production continues to grow. The "Made in Hawai'i" initiative, supported by Invest.hawaii.gov, offers brands and products made in Hawai'i a centralized portal to promote themselves. This initiative helps Hawaii-based companies and online marketplaces reach local and new audiences. The conference provides practical solutions and new opportunities for growth.
The focus on supporting local businesses can also extend to the tourism sector. While the Hawai'i Tourism Authority is working on California market activation in 2025, per their Board Meeting Agenda, the Hawai'i-Made Conference emphasizes the importance of diversifying the economy. This event will provide a crucial platform for local businesses to navigate challenges and discover growth opportunities, supporting a more sustainable and resilient economic landscape, as emphasized by Hawaii Bulletin.
