The potential upside of adult-use cannabis markets is a topic of increasing interest in Hawaii's business circles. A recent letter to the editor highlighted the widespread acceptance of adult-use cannabis, noting that no state that has legalized the substance has reversed its decision StarAdvertiser.com. This is underscored by the fact that most Americans now reside in a state where some form of cannabis is legal. Furthermore, public opinion strongly favors legalization, with a 70% support rate according to a 2023 Gallup poll.
The economic implications of adult-use cannabis are substantial. States with established markets have seen significant revenue generation through taxes. The Marijuana Policy Project (MPP) reported that states have generated over $20 billion in tax revenue from legal, adult-use cannabis sales through the first quarter of 2024, demonstrating the industry's capacity to provide substantial funding for crucial services. Moreover, in 2023 alone, legalization states generated over $4 billion in cannabis tax revenue from adult-use sales.
The implementation of adult-use cannabis markets, however, is not without its complexities. The speed at which a state can establish a functional market varies considerably, influenced by policies and other factors. The Rockefeller Institute provides a data visualization tool tracking the timelines of states as they move from legalization to sales, and this highlights the nuanced nature of the process. Several factors can affect this, impacting how quickly a state can launch its market.
For Hawaii, exploring the potential of an adult-use cannabis market presents an opportunity for entrepreneurs and investors to consider. The experience of other states, as detailed by the Marijuana Policy Project, shows that these markets can generate notable returns through tax revenue, and further boost the economy. The presence of dispensaries in many counties across the U.S., as reported by Pew Research Center, also exemplifies the normalization of cannabis in various communities.



