In 1938, fueled by the vision of nurse Margaret Catton, the Hawaii Medical Service Association (HMSA) was established as a non-profit, community-based organization to address the healthcare needs of Hawaii's residents. Now, 87 years later, HMSA stands as Hawaii's most experienced health plan, reflecting a commitment to the community that began with a groundbreaking idea. Recently, Hawaii Business Magazine highlighted HMSA's enduring impact and its commitment to innovation in healthcare.
The evolution of HMSA is a testament to the power of community-focused initiatives. From its inception, the organization has adapted to the changing healthcare landscape, consistently aiming to provide accessible and affordable medical care. Today, a significant portion of HMSA's employees and executive leadership comprises women, showcasing a commitment to diversity and a wahine-led approach to healthcare management. This shift not only underscores the changing dynamics of leadership in Hawaii’s business, but also highlights a focus on care and understanding in the leadership of this long-standing entity.
The leadership shift comes at a critical time for HMSA as it navigates challenges and opportunities in the healthcare sector. StarAdvertiser recently announced the appointment of Jenny Smith as the new president and chief operating officer. This appointment signals HMSA’s focus on the future and its dedication to evolving leadership in the healthcare field.
HMSA's longevity is a significant factor for businesses in Hawaii. As a major healthcare provider, HMSA's policies and practices directly impact the cost of health insurance for businesses, affecting employer contributions to employee benefits. Moreover, the health of the community at large, supported by HMSA's initiatives, can influence the overall productivity of the workforce. The company’s growth and continued commitment to the island community creates opportunities for entrepreneurs and professionals connected to the health and wellness sector.
From its roots founded by social workers, Kauai Now News published an article on HMSA's 85th anniversary. HMSA’s history provides valuable lessons for aspiring entrepreneurs and business leaders in Hawaii: the importance of adaptability, the community-centered approach, and the impact of strong and visionary leadership.


