A recent article from Hawaii Free Press highlights the Hawaii Tourism Authority's (HTA) long-standing promises of 'Destination Management' since 2005. This raises critical questions about the effectiveness of the HTA's strategies and their impact on the state's tourism industry, especially as it faces increasing scrutiny. The historical context reveals a pattern of aspiration, contrasted with tangible results amidst fluctuating visitor numbers and evolving community needs.
The HTA's management has faced criticism in recent years. A 2018 report by the Star-Advertiser found the HTA had
