The Hawai‘i Visitors and Convention Bureau (HVCB) has appointed Lori Joy Watanabe as Director of Strategy Implementation, effective October 1, 2025. This newly created role signifies a pivotal shift in HVCB's operational framework, emphasizing the execution of strategic initiatives crucial for the future of Hawai'i's tourism industry. Watanabe's responsibilities will encompass spearheading efforts to align visitor industry growth with the preservation of community well-being, cultural integrity, and environmental stewardship, aligning with the HVCB's mission as a futures-based destination management organization.
This appointment comes at a crucial time for the tourism sector in Hawai'i. The state is actively working to balance the economic benefits of tourism with the need to protect its unique cultural and natural resources. Watanabe's role is critical in translating strategic goals into tangible actions and ensuring the successful implementation of programs that support sustainable tourism practices. According to Insider Travel Report, the HVCB is constantly evolving to meet the demands of the tourism sector.
Watanabe's experience includes managing Hawaiian Airlines' travel products, including financial, airport, and digital products, which provides a relevant background for this new role. This experience, as showcased on her LinkedIn profile, suggests a strong understanding of the financial and operational aspects within the travel industry. This experience will likely be instrumental in navigating the complex landscape of strategic implementation within the HVCB structure. The Travel Daily News highlighted recent appointments within the Hawai'i Tourism Authority, further emphasizing the focus on leadership and strategic direction within the tourism sector.
The HVCB, as a key player in Hawai'i's tourism landscape, plays a significant role in promoting the state as a premier destination. The organization's strategies are vital for ensuring the long-term sustainability and prosperity of the tourism sector. The Hawaii Visitors & Convention Bureau's website details the HVCB's commitment to promoting Hawai'i and its diverse offerings.
