The Change
On Saturday, March 21, 2026, the County of Maui issued an evacuation WARNING for multiple neighborhoods, including parts of Lahaina, Kihei, Wailuku along the ʻĪao River, and the Wahikuli and Lealiʻi neighborhoods below Ka Laʻi Ola. This warning is a direct result of retention basin levels being monitored due to ongoing Kona storm conditions. An evacuation WARNING signifies that conditions are dangerous and residents and businesses in the specified areas should be prepared to evacuate immediately. The Maui Emergency Management Agency has activated this alert, indicating a high probability of adverse impact.
Who's Affected
Small Business Operators (small-operator) Businesses operating within the named evacuation zones—including restaurants, retail shops, service providers, and local franchises in Lahaina, Kihei, and Wailuku—face imminent risks. The primary concerns are:
- Operational Interruption: Businesses may be forced to close with little to no notice, leading to significant revenue loss for an indeterminate period. The duration of this interruption is directly tied to storm severity and basin stabilization.
- Staff Safety and Availability: Ensuring employee safety is paramount. Business operations will likely be impossible if staff cannot safely reach their workplaces or are under evacuation orders themselves.
- Property Damage: Intense rainfall and potential flooding associated with Kona storms and high retention basin levels could lead to direct physical damage to inventory, equipment, and facilities.
- Supply Chain Disruptions: Access to affected areas for deliveries or services may be cut off, impacting inventory and operational continuity.
Real Estate Owners (real-estate) Property owners, landlords, and property managers with holdings in the evacuated neighborhoods face immediate challenges:
- Tenant Displacement: Owners must facilitate the safe evacuation of tenants, which can involve immediate communication, providing guidance, and potentially securing temporary alternative accommodations.
- Property Damage Assessment and Repair: Post-storm, an assessment of potential damage from flooding or debris will be critical. Repairs can be costly and time-consuming, especially with potential contractor backlogs.
- Insurance Claims: Owners will likely need to file insurance claims, a process that can be lengthy and complex, especially during widespread disaster events.
- Rental Income Loss: Evacuations and damage can lead to periods where properties are uninhabitable, resulting in a loss of rental income.
Tourism Operators (tourism-operator) Hospitality businesses such as hotels, hotels, tour companies, and vacation rental managers in or near the affected zones are significantly impacted:
- Booking Cancellations and Rebookings: Tourists currently booked in or planning to visit these specific areas will likely cancel or postpone their trips. Operators must manage these cancellations and rebookings efficiently.
- Visitor Safety and Evacuation: Tourism operators are responsible for the safety of their guests. This includes assisting with evacuations if guests are staying in warned areas, which adds significant logistical and liability challenges.
- Access and Transportation: Roads leading to or within these areas may be closed, affecting guest access, tour operations, and staff commutes.
- Reputational Damage: The perceived safety of a destination can be impacted by the effectiveness of emergency response and communication, affecting future bookings.
Second-Order Effects
The immediate impacts on these businesses and properties will cascade through Maui's economy. For instance:
- Disrupted Tourism Operations → Reduced Visitor Spending in Affected Zones → Strain on Local Service Businesses: If hotels and popular attractions in Kihei and Lahaina are forced to close or operate at reduced capacity, it directly reduces the spending power of tourists in those areas. This reduced spending creates a ripple effect, impacting smaller retail shops, restaurants, and other local services that rely heavily on tourist foot traffic in and around these zones. The longer the disruption, the more pronounced this effect becomes.
- Evacuation and Property Damage → Increased Demand for Temporary Housing and Repair Services → Higher Costs for Local Residents and Businesses: Widespread displacement and property damage will create a surge in demand for temporary accommodations, potentially driving up prices for short-term rentals and hotels not directly impacted but available. Simultaneously, demand for contractors and building materials for repairs will spike, potentially leading to inflated pricing and longer wait times for non-emergency construction and maintenance projects across the island, affecting all sectors.
What to Do
This situation requires immediate action to mitigate risk and ensure safety.
Small Business Operators:
- Activate Emergency Preparedness Plan: If you have one, enact it now. If not, immediately assess critical business functions and develop a basic continuity plan focusing on staff safety, communication, and asset protection.
- Secure Assets: If safe to do so and conditions permit, secure inventory, equipment, and documents. Consider moving high-value or critical items to higher ground if feasible and permitted.
- Communicate with Staff: Inform your employees about the evacuation warning, provide safety instructions, and establish clear communication channels for updates.
- Monitor Official Channels: Continuously monitor updates from the Maui Emergency Management Agency (Maui Emergency Management Agency) and local news outlets for the latest evacuation orders and safety advisories.
- Contact Insurance Provider: Notify your insurance provider of the potential for damage. Document any preparatory measures taken.
Real Estate Owners:
- Notify Tenants Immediately: Contact all tenants within the evacuation warning areas. Provide them with official information, evacuation routes, and instructions for shelter or temporary relocation resources.
- Assess Property Vulnerability: If safe, assess your property's immediate vulnerability to flooding or storm damage. Take preemptive measures to mitigate risks, such as sandbagging critical entry points or securing outdoor items.
- Secure Property (if vacant): Ensure vacant properties are secured, and any utilities that could pose a risk (e.g., electrical if flooding is imminent) are managed according to safety protocols.
- Document Conditions: Take photos or videos of property conditions before and after the storm for insurance purposes.
- Prepare for Post-Storm Assessment: Have a plan for inspecting properties for damage once it is deemed safe to return.
Tourism Operators:
- Review Occupancy and Bookings: Identify all guests currently staying in or booked for properties within the warning zones. Assess their current location and provide immediate safety guidance.
- Facilitate Guest Evacuations: If guests are in or near warned areas, provide assistance with evacuation. This may involve offering transport, advising on safe routes, or directing them to designated shelters.
- Communicate with Future Guests: Inform guests with upcoming reservations in affected areas about the situation and cancellation/rebooking policies. Be flexible and empathetic.
- Monitor Transportation Networks: Keep track of road closures and flight statuses that may affect guest arrivals, departures, and operational logistics.
- Coordinate with Authorities: Maintain close communication with local emergency management and tourism authorities for accurate, up-to-date information and directives. Check resources like GoHawaii.



