The Maui Cookie Lady, a family-owned bakery based in Makawao, Maui, has been featured on ABC's 'Good Morning America' (GMA) in a segment titled “The Very Best Cookie Delivery Services of 2025,” which aired on December 13th. The bakery was recognized by Bon Appétit and Epicurious Editor in Chief Jamila Robinson. This national spotlight is a major win for the company and a testament to their dedication to quality and innovation.
The 'Good Morning America' segment highlighted The Maui Cookie Lady's unique approach to crafting delicious, gourmet cookies. Their success story serves as an inspiration for other Hawaii entrepreneurs, showcasing how a local business can gain national recognition. The Maui Cookie Lady has been featured in numerous publications and has won multiple awards throughout the years. The company's unique approach to flavor pairings, use of local ingredients, and commitment to quality has been a key factor in their success and recognition.
The bakery's founder, Mitzi Toro, has successfully positioned The Maui Cookie Lady as a brand that reflects the spirit of aloha. This has resonated with a broad audience and fueled the business's growth by attracting customers both locally and from around the world. The cookie company has grown immensely over the past few years, with mentions in Forbes and Hawaii Magazine, and has earned a place as a top cookie shop in the U.S., according to 10Best.
For Hawaii's entrepreneurs and small business owners, the success of The Maui Cookie Lady provides a valuable case study. It demonstrates the importance of a strong brand identity, product quality, and effective marketing. Moreover, it underscores the potential to leverage online platforms, delivery services, and media coverage to reach a national audience. The Maui Cookie Lady's achievements can inspire local businesses to explore similar strategies and strive for national recognition. This helps reinforce Hawaii's reputation for innovation and successful businesses in the food and hospitality industries.
