Maui Land & Pineapple Company, Inc. (ML&P) has announced the appointment of Darren Strand as the Director of Agricultural Operations for its new agave venture in Upcountry Maui. Strand, a well-regarded figure with decades of experience in Maui’s agricultural sector, will be responsible for overseeing the agricultural strategy and operations of the venture. His role includes implementing sustainable growing practices and guiding the farm's continued growth, reflecting a strategic pivot toward alternative crops for the company.
This decision signifies a significant shift and potential diversification for ML&P, which previously focused on pineapple cultivation. As a recent article from Sahm Capital notes, the company is looking to cultivate agave, potentially for the production of tequila or other agave-based products. This move responds to changing market dynamics and growing interest in sustainable agricultural practices. Strand's experience is particularly relevant, considering his previous role as president of Hali`imaile Pineapple Company, as highlighted by Alexander & Baldwin in 2018, indicating his deep understanding of Maui's agricultural challenges and opportunities.
The move towards agave cultivation reflects broader trends in Maui's agricultural sector. A recent article from the Star-Advertiser points out that other former pineapple plantation operators are also embracing agave as a new crop, suggesting a shift away from traditional agricultural practices to seek resilience. This new venture could provide new investment opportunities for local entrepreneurs and professionals in the agricultural space, bringing with it new jobs and innovative methods. Furthermore, the commitment to sustainable practices aligns with growing consumer demand for environmentally friendly products and the efforts of companies such as Maui Gold Pineapple, as reported by Maui Now. This development is crucial for those in the finance and investment sectors. The success of this venture could also foster connections with the tourism industry and enhance the overall experience for visitors looking for authentic local products.
