Maui Property Owners May See Reduced Real Property Tax Liability for Affordable Rentals
Maui County is moving forward with a proposed ordinance that could significantly impact the property tax obligations of owners who provide long-term affordable rentals. Bill 168, which received initial approval from the Maui County Council, aims to establish a real property tax exemption for residential properties rented at or below 70% of the fair market rent, as defined by the U.S. Department of Housing and Urban Development (HUD).
This initiative is designed to incentivize the creation and preservation of affordable housing stock on Maui. If enacted, property owners who meet the criteria will see a reduction in their annual real property tax bill for those specific units. The fair market rent benchmarks will be based on HUD's established figures, which are updated periodically and will be crucial in determining eligibility for the exemption.
Who's Affected
Real Estate Owners
The most direct impact will be on property owners, including individual landlords, developers focused on affordable housing projects, and property management companies overseeing such units. For owners already providing affordable rentals, this exemption represents a potential decrease in operating costs, thereby increasing net rental income. For developers, the tax benefit could enhance the financial viability of new affordable housing projects, making them a more attractive proposition against market-rate developments. Property managers may see increased demand for their services in managing properties that qualify for this exemption.
Investors
Investors in Maui's real estate market, particularly those with portfolios that include or are considering affordable housing, will need to re-evaluate their investment theses. The potential for a reduced tax liability could improve the return on investment (ROI) for affordable rental properties, making them a more appealing asset class. This may lead to a shift in investment focus, potentially diverting capital from other real estate segments towards those that can leverage this new tax incentive. Venture capital and angel investors looking at the proptech or affordable housing solutions sectors might also see this as a signal of growing local government support for such initiatives.
Second-Order Effects
- Incentivized Affordable Housing Supply → Potential Increase in Long-Term Rental Availability: A reduction in property taxes for affordable rentals could encourage more owners to make units available for long-term residential use rather than short-term vacation rentals, potentially easing some rental market pressures.
- Tax Exemption → Property Value Reassessment: Property owners benefiting from the exemption might see their taxable assessed value for those specific units decrease, influencing overall property tax revenue projections for the county. This could indirectly lead to discussions about adjusting tax rates on other property classes or seeking alternative revenue streams.
- Affordable Rentals → Labor Availability & Cost of Living: An increased supply of genuinely affordable housing could help mitigate rising housing costs for local workers, potentially easing wage pressure on businesses reliant on them and improving workforce retention.
What to Do
Action Level: WATCH
Property owners and investors should monitor the progress and finalization of Maui County Bill 168. The implementation timeline hinges on the ordinance's final passage and the subsequent release of HUD's fair market rent data for the relevant tax year (likely beginning with the 2026 tax year). Understanding the exact fair market rent benchmarks will be critical for determining eligibility and calculating the precise tax benefit.
Action Details:
Property owners and investors should track the official Maui County legislative calendar for the final vote on Bill 168. Concurrently, monitor the U.S. Department of Housing and Urban Development (HUD) website for the release of fair market rent figures applicable to Maui County for the upcoming tax year. This information will be necessary to assess eligibility and potential tax savings. Developers should consider this tax incentive in their financial modeling for future affordable housing projects, but defer final commitment until the ordinance is officially adopted and HUD figures are confirmed.



