Maui's tourism sector demonstrated strong performance in April 2025, securing the second-highest visitor count for the year, according to preliminary data from the Department of Business, Economic Development and Tourism (DBEDT). This positive trend follows a robust March, contributing to the ongoing recovery of the Hawaiian Islands' hospitality industry, which is vital for local entrepreneurs and investors alike.
April's strong figures reflect a broader pattern of growth in the tourism sector. Big Island Times reported an increase in both visitor arrivals and spending statewide, with arrivals up 7.9% and spending up 9.4% compared to April 2024. This growth is particularly significant when compared to pre-pandemic levels, with spending surpassing April 2019 by 28.3%.
The increase in visitor numbers and spending presents several opportunities for Maui's businesses. Hotels, resorts, restaurants, and local activity providers stand to benefit from the influx of tourists. Maui Now further highlights this trend, noting that despite fewer travelers, visitor spending on Maui in the first two months of 2025 was significantly higher than in 2024 and 2019. This indicates that while overall numbers may fluctuate, the value of each visitor is increasing, benefiting the local economy.
The influx of visitors also influences investment decisions. Entrepreneurs may consider expanding their businesses or launching new ventures to cater to the growing demand. Investors might look for opportunities in hotel renovations, new restaurant openings, or the development of unique tourist experiences. However, the industry faces challenges, as highlighted by Beat of Hawaii, including the implementation of vacation rental restrictions impacting lodging availability and the local real estate market.
