The Morning Mākeke is bringing holiday cheer, and business opportunities, to Kahului with its annual Mele Kalikimaka Mākeke. The market, which is the only one scheduled for this season, will take place on Saturday, December 20, 2025, from 9 a.m. to 2 p.m. at the Emmanuel Lutheran School in Kahului, according to a recent announcement by Maui Now.
The Morning Mākeke serves as a vital venue for local businesses, particularly entrepreneurs and artisans, to connect directly with consumers and promote their products. These types of markets are essential during the holiday season when consumer spending typically sees a significant surge. For small businesses, events like these give them a chance to increase exposure, build brand awareness and generate revenue.
Such events are particularly valuable in Hawaii, where the cost of living can be high. The opportunity to generate sales during peak spending periods, like the holiday season, can make a substantial difference for local vendors. In addition to providing a marketplace for direct sales, the Mele Kalikimaka Mākeke often fosters a sense of community and supports the local economy, drawing more local shoppers to the region.



