Native Hawaiian Empowerment Fuels Business and Cultural Preservation in Hawaii

·3 min read

The Council for Native Hawaiian Advancement (CNHA) is spearheading initiatives to empower Native Hawaiians through business and cultural projects, including developments at the Ko Olina Resort. These efforts aim to reclaim ancestral lands and promote economic growth within the community.

A local merchant sits outdoors showcasing a variety of handmade products, highlighting small business culture.
Photo by Albin Biju

The Hawaiian business landscape is witnessing a surge in initiatives focused on Native Hawaiian empowerment. A recent article from the Honolulu Star-Advertiser highlights the work of the Council for Native Hawaiian Advancement (CNHA), led by CEO Kuhio Lewis and Chief of Staff Nick Carroll. Their focus includes revitalizing the historic ahupuaa (land division) of Honouliuli at the Ko Olina Resort. This area, once a retreat for Hawaiian royalty and a source of natural abundance, is now a focal point for economic and cultural development.

The CNHA's efforts extend beyond specific projects. A report on a visit to Washington, D.C. shows a commitment to advocating for Native Hawaiian programs and policies. This advocacy demonstrates a broader strategy to support Native Hawaiian entrepreneurs and businesses. Additionally, the CNHA is involved in a talent showcase, "Hawai'i Calls," as mentioned in a TG&H News article, which aims to be a cultural movement and reclaim the narrative of Hawaii. These initiatives highlight the multifaceted approach CNHA is taking to foster both economic growth and cultural preservation.

This focus on Native Hawaiian leadership has significant implications for Hawaii's business environment. The CNHA's initiatives not only create opportunities for Native Hawaiian entrepreneurs and investors but also aim to preserve cultural heritage. The revitalization of Honouliuli and similar projects represent opportunities for businesses in tourism, real estate, and related sectors. By supporting these projects, businesses can contribute to the economic advancement of Native Hawaiians while respecting and celebrating their cultural traditions.

These developments are also indicative of a trend toward more community-focused and culturally sensitive business practices within Hawaii. The CNHA and similar organizations are redefining business success by integrating cultural preservation and community empowerment into their core strategies. This approach ensures a more inclusive and sustainable economic model for the state.

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