New Hawaii Hospitality Group to Manage Hotel and Resort Real Estate

·3 min read

Industry veterans Elliot Mills and Jerry Gibson have launched Hawai‘i Hospitality Group, an asset management firm specializing in hotel and resort real estate across the Hawaiian Islands, signaling confidence in the tourism market and potential shifts in the hospitality landscape.

A stunning aerial shot capturing a luxurious tropical resort in Wailea-Makena, Hawaii.
Photo by Katie Cerami

In a move that signals confidence in the Hawaiian tourism market, industry veterans Elliot Mills and Jerry Gibson have launched Hawai‘i Hospitality Group, an asset management firm focused on hotel, resort, and tourism-related real estate across the islands. This new venture comes as the sector navigates evolving challenges and opportunities, setting the stage for potential shifts in the local hospitality landscape.

The establishment of Hawai‘i Hospitality Group promises to bring a wealth of experience to the table. Both Mills and Gibson are well-regarded in the industry, suggesting the firm is poised to leverage their established networks and expertise. Such a specialized focus on asset management could be particularly attractive to investors seeking to optimize returns in the competitive Hawaiian market. The North Shore's Turtle Bay Resort, for instance, is being acquired by a Maryland-based investment firm, as reported by Star-Advertiser, highlighting the continued interest in Hawaiian hospitality assets. Their management expertise could become a key factor in shaping the future of these and other properties.

The current market conditions provide both challenges and opportunities for the new firm. While the tourism sector is recovering from past disruptions, as demonstrated by GoHawaii's overview of events, inflation and rising operational costs remain pressing concerns for hotel operators. The firm will need to address these issues to advise strategic direction to create value for stakeholders. Hawaii Business Magazine frequently analyzes these trends, providing insights into the pressures facing the hospitality sector in Hawaii.

For local entrepreneurs, investors, and professionals, the launch of Hawai‘i Hospitality Group signifies a potential increase in asset management services within the state. This, in turn, could lead to new collaborations, investments, and career opportunities. The firm's success will depend on its capacity to adapt to the market and deliver value to its clients in a rapidly-changing environment. As reported by the Star-Advertiser, focusing on operational costs and maximizing return will be critical in creating value.

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