The forthcoming cancellation of The Sentry tournament on Maui in 2026 marks a substantial setback for the island's economy and presents considerable challenges for local businesses and organizations. Maui Now's recent report confirmed the PGA Tour’s decision to not hold the event. The tournament, which had been scheduled as the 2026 season opener from January 8-11 at the Kapalua Plantation Course, was expected to generate an estimated $50 million in annual economic impact.
The primary factors contributing to the cancellation include ongoing drought conditions, the associated water conservation requirements, and agronomic and logistical issues. The situation reflects the broader challenges facing Maui, particularly regarding water resource management and the impact of climate change on the tourism industry. This cancellation is especially significant as The Sentry is one of the PGA Tour's premier events, boasting a $20 million purse and increased FedEx Cup playoff points per Golf Digest.
The decision raises crucial questions for Maui's entrepreneurs and businesses. The tournament’s absence will affect various sectors including hospitality, retail, and transportation. Hotels, restaurants, and other tourist-dependent businesses are likely to experience a reduction in revenue, forcing the business community to devise strategic options and potentially re-evaluate their financial projections. Furthermore, the cancellation may have a ripple effect on future investment decisions and the overall economic outlook for the area.
Addressing these challenges will require collaborative efforts between state and county governments, local nonprofits, and business leaders, aimed at mitigating the economic fallout and exploring alternative strategies to support Maui's economy throughout these difficult times. As ESPN notes, the impact includes, “some $50 million in economic benefits”, along with charitable components associated with the tour.
