While Black Friday often dominates the holiday shopping conversation, the day after Thanksgiving marks a significant opportunity to support the backbone of Hawaii's economy: Small Business Saturday. This initiative, spearheaded by American Express and now adopted widely, encourages consumers to patronize local, independently owned businesses. These businesses are vital to Hawaii's community, fostering a unique sense of place and contributing significantly to the local economy.
This year's holiday shopping season is poised to be robust, presenting a crucial time for local retailers. According to a recent survey by the National Retail Federation (NRF) and Prosper Insights & Analytics, the 2025 holiday shopping season is expected to be the biggest in history for retailers. With consumers planning to spend more, as highlighted in a Retail Dive article, this increased spending offers a critical boost to local shops.
Small Business Saturday is not just a feel-good shopping event; it is a financial lifeline for many local enterprises. Across the UK, for instance, Small Business Saturday has grown into a national movement, generating substantial revenue and helping to keep high streets vibrant. In Hawaii, initiatives like “Shop Small Hawaii” (shopsmallhawaii.com) are crucial for raising awareness and celebrating the contributions of local entrepreneurs.
For Hawaii's entrepreneurs, investors, and business professionals, supporting Small Business Saturday means investing in the local economy's resilience and diversity. It's a chance to build stronger communities and champion the spirit of local entrepreneurship. By choosing local businesses, consumers contribute to their growth and preserve the unique character of our island home. Consider the impact of keeping the dollars within our communities this holiday season.
