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South Maui Businesses Face Immediate Disruptions as Second Kona Storm Approaches

·7 min read·⚡ Act Now

Executive Summary

An approaching kona storm this weekend poses immediate risks of further damage and operational disruption to South Maui businesses due to saturated ground, debris, and compromised infrastructure. Small business operators, real estate owners, and tourism providers must enact immediate contingency plans.

  • Small Business Operators: Expect potential business interruptions, increased cleanup costs, and staffing challenges.
  • Real Estate Owners: Property damage and infrastructure vulnerability require immediate inspection and mitigation efforts.
  • Tourism Operators: Forecasted inclement weather may lead to cancellations and reduced bookings.
  • Action: Implement storm preparedness measures immediately before the weekend.

Action Required

High PriorityThis weekend

Ignoring the advisory could lead to damage, business interruption, and safety risks if preparedness measures are not taken before the storm arrives this weekend.

Small business operators and tourism providers in South Maui should complete all physical preparation and communication steps by Friday evening, March 21st, 2026, to ensure readiness for the forecast storm system arriving this weekend. Real estate owners should similarly complete immediate property checks and tenant communications within the same timeframe.

Who's Affected
Small Business OperatorsReal Estate OwnersTourism Operators
Ripple Effects
  • →Increased insurance claims and premiums across Maui
  • →Potential disruption to local supply chains and increased costs for goods
  • →Short-term demand spike for cleanup and repair services, increasing immediate labor costs
  • →Strain on public emergency services, potentially delaying non-emergency business support
A dramatic seascape with dark clouds looming over a restless ocean, capturing nature's power.
Photo by Wafa Haris

South Maui Businesses Face Immediate Disruptions as Second Kona Storm Approaches

A second kona storm is forecast to hit South Maui this weekend, bringing renewed risks of heavy rainfall, flooding, and high winds. Lingering debris, saturated soils, and compromised infrastructure from recent weather events have elevated vulnerability for businesses in the affected region. Immediate preparedness actions are critical to mitigate potential damage, business interruptions, and safety hazards.

The Change

Council Member Tom Cook has issued an advisory for South Maui, highlighting the immediate need for community and business preparedness as a second kona storm approaches this weekend. The advisory emphasizes that many areas still contend with the aftermath of previous weather events, including substantial debris, waterlogged soil, and weakened infrastructure. This combination significantly increases the risk of further damage and disruption should the new storm bring heavy precipitation and strong winds.

The elevated risk profile necessitates businesses to take proactive measures, as the window for preparation is short, culminating this weekend. Failure to adequately prepare could result in exacerbated damage, prolonged closures, and increased recovery costs.

Who's Affected?

Small Business Operators (small-operator)

Businesses in South Maui, including retail shops, restaurants, and service providers, face immediate operational risks. Residual debris and saturated ground mean that any new rainfall could cause localized flooding, potentially damaging inventory and property. Infrastructure weaknesses, such as compromised drainage systems or power lines, could lead to service disruptions or complete business closures. Staffing might also become an issue if employees face challenges commuting or if personal property is affected. Increased cleanup costs are a near certainty if damage occurs.

Real Estate Owners (real-estate)

Property owners, landlords, and property managers in South Maui must assess their properties for heightened vulnerability. Saturated soils can exacerbate erosion and landslide risks, particularly in areas with slopes. Compromised infrastructure, such as damaged seawalls or utility connections, poses a direct threat to property integrity and tenant safety. The potential for further flooding or wind damage requires immediate inspection of roofs, windows, and drainage systems. Landlords should review lease agreements for clauses related to weather-related damages and ensure tenants are informed and prepared.

Tourism Operators (tourism-operator)

Hotels, vacation rentals, tour companies, and other hospitality businesses in South Maui are at high risk of immediate impact. Incoming visitors may face travel disruptions due to weather advisories or flight cancellations. Existing guests could be inconvenienced or require relocation if properties sustain damage. Bookings for the upcoming weekend may see significant cancellations due to safety concerns and travel advisories. The overall visitor experience could be negatively impacted, leading to reputational damage and future booking losses. Staffing for essential services during the storm also requires careful planning.

Second-Order Effects

This immediate threat of storm damage and disruption in South Maui can trigger several second-order effects across Hawaii's fragile island economy:

  • Increased insurance claims and premiums: Widespread damage will likely lead to a surge in insurance claims, potentially driving up premiums for businesses and homeowners across Maui, and possibly impacting the wider Hawaiian insurance market due to the concentration of risk.
  • Disruption to supply chains: Damaged roads or port facilities can impede the flow of goods, affecting the availability and cost of essential supplies for businesses and consumers, further straining operating budgets.
  • Short-term labor demand for cleanup: While initially disruptive, a severe weather event can create short-term demand for cleanup and repair services, potentially offering localized employment opportunities but also driving up immediate labor costs for businesses requiring urgent repairs.
  • Strain on public services: Emergency services will be stretched thin, potentially impacting response times for non-emergency business needs or infrastructure repairs in the immediate aftermath.

What to Do

Given the imminent threat this weekend, immediate action is required for all affected roles.

For Small Business Operators:

  1. Secure Inventory and Property: Move goods to higher ground if in a flood-prone area. Secure outdoor furniture, signage, and any loose items that could become projectiles.
  2. Review and Test Drainage Systems: Clear storm drains and gutters around your property to facilitate water runoff and minimize flooding.
  3. Check Power and Utilities: Ensure all electrical equipment is protected from water. Have backup power options ready if possible.
  4. Communicate with Staff: Confirm staffing plans, safety protocols, and emergency contact information. Ensure staff are aware of potential closures and safety procedures.
  5. Monitor Official Advisories: Stay informed via local emergency management agencies and weather services.

For Real Estate Owners:

  1. Inspect Property Vulnerabilities: Conduct urgent visual inspections of roofs, windows, doors, and foundations for any pre-existing weaknesses that could be exacerbated by wind and rain.
  2. Clear Debris and Waterways: Remove debris from yards and around structures that could block drainage or become hazards.
  3. Communicate with Tenants: Provide tenants with clear guidance on storm preparedness, safety measures, and emergency procedures. Ensure they know how to report damage safely.
  4. Secure Outdoor Areas: Address any potential projectiles like loose patio furniture, gardening tools, or unsecured structures.
  5. Review Insurance Policies: Briefly confirm coverage details for wind and flood damage, noting any immediate reporting requirements.

For Tourism Operators:

  1. Assess Guest Safety and Comfort: Review safety protocols for guests during the storm. Have contingency plans for power outages or necessary evacuations.
  2. Prepare for Cancellations: Implement flexible cancellation policies for the coming days to manage customer relations and potential revenue loss. Update booking systems and communication channels.
  3. Secure Property and Assets: Secure outdoor areas, ensure water-tightness of buildings, and move any vulnerable guest amenities to safe locations.
  4. Communicate with Incoming and Current Guests: Proactively inform guests about weather forecasts, potential travel disruptions, and on-site safety measures. Provide clear contact information for emergencies.

Action Details: Small business operators and tourism providers in South Maui should complete all physical preparation and communication steps by Friday evening, March 21st, 2026, to ensure readiness for the forecast storm system arriving this weekend. Real estate owners should similarly complete immediate property checks and tenant communications within the same timeframe.

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