IMMEDIATE OPERATIONAL THREAT: ELEVATED SURF AND TROPICAL STORM LALA
Dangerous surf conditions are currently impacting south-facing shores of Oahu, with over 140 rescues reported by Honolulu Ocean Safety. Compounding this immediate threat, Tropical Storm Lala is approaching the Hawaiian Islands, increasing the likelihood of severe weather, including heavy rainfall, strong winds, and potentially hazardous storm surge in coastal areas. These conditions necessitate an immediate re-evaluation of operational continuity and safety protocols for businesses reliant on these coastal environments.
WHO'S AFFECTED
Tourism Operators
Hotels, tour companies, vacation rentals, and hospitality businesses located on or near south-facing shores must anticipate significant disruptions. The current high surf poses an immediate risk to ocean-based activities such as surfing lessons, boat tours, and paddleboarding. As Tropical Storm Lala approaches, expect potential flight delays or cancellations impacting visitor arrivals and departures. More critically, hotels and vacation rentals should prepare for increased demand for indoor activities and potential guest concerns regarding safety and property damage. Business continuity plans should be reviewed for immediate activation, including provisions for staff safety and potential temporary closures. The window for modifying bookings or offering alternative activities is now.
Small Business Operators
Coastal retail shops, restaurants, and other service-based businesses face direct threats from elevated surf and potential storm impacts. Increased wave action can lead to beach erosion, impacting accessibility and foot traffic. If the storm intensifies, businesses may need to close temporarily to ensure the safety of staff and customers and to protect inventory and property. Reviewing insurance policies for storm-related damage and business interruption is critical. Supply chain disruptions due to inter-island transport being affected by weather are also a risk. Any planned outdoor operations or events should be postponed or moved indoors immediately.
Real Estate Owners
Property owners, developers, and landlords with coastal real estate are at immediate risk from storm surge and high wave action. Assess the vulnerability of your properties to flooding and erosion. Coastal properties, particularly those at lower elevations, should implement pre-storm preparations, including securing loose outdoor items, checking drainage systems, and having sandbags ready if necessary. For rental properties, communicate updated safety information and evacuation procedures to tenants. Developers should review construction site safety protocols and potentially halt work on vulnerable sites. The approaching storm presents an immediate need to secure assets and prepare for potential damage.
Healthcare Providers
While not directly exposed to surf conditions, healthcare providers must consider the secondary impacts of severe weather and potential emergencies. Emergency services, clinics, and hospitals in coastal or low-lying areas should review their disaster preparedness and evacuation plans. Increased demand for emergency room services due to surf-related injuries or storm-related incidents is possible. Ensure adequate staffing and supplies are available to manage potential surges. Telehealth infrastructure should be tested to ensure reliability if physical access to facilities is compromised. Coordination with local emergency management agencies for potential patient diversions or assistance is advised.
SECOND-ORDER EFFECTS
High surf and storm warnings, if leading to widespread business closures or evacuation orders, can cause immediate and short-term impacts on local supply chains. For instance, reduced availability of locally sourced goods from affected farms or fisheries could lead to temporary shortages for restaurants and retailers. This, coupled with potential transportation disruptions, could drive up prices for essential goods. Furthermore, if tourist activities are significantly curtailed, it can reduce demand for services, potentially impacting staffing levels in the hospitality sector and creating a short-term decrease in tip-based income for service workers.
WHAT TO DO
Tourism Operators: Implement enhanced guest communication protocols regarding safety and potential itinerary changes. Review cancellation policies and consider offering flexible rebooking options. Assess the safety of all outdoor tour operations and be prepared to suspend them. Secure outdoor amenities and review emergency evacuation plans for guests.
Small Business Operators: Assess immediate risks to your physical location and inventory. Secure any outdoor signage or equipment. Review staffing plans for potential closures or reduced hours. Communicate operating status clearly to customers via social media and updated website information. Ensure all staff are briefed on safety procedures and emergency contact information.
Real Estate Owners: Inspect coastal properties for potential vulnerabilities to storm surge and flooding. Secure all loose exterior items and reinforce any known weak points. Ensure tenants are informed about emergency procedures and have a clear understanding of their building's storm readiness. Review insurance coverage for potential storm damage and business interruption.
Healthcare Providers: Activate emergency preparedness plans. Ensure critical infrastructure is protected and backup power sources are functional. Review staffing schedules to ensure adequate coverage. Coordinate with local emergency management agencies regarding patient care and potential needs. Test telehealth systems for operational resilience.
All Businesses: Monitor official advisories from the National Weather Service and local emergency management. Maintain communication channels with staff and stakeholders. Ensure essential operational data is backed up and accessible remotely. Reassess and update business continuity plans based on evolving storm forecasts.



