Southwest Airlines is expanding its service to Hawaii, with the announcement of a new nonstop route between Hilo International Airport (ITO) and Las Vegas's Harry Reid International Airport (LAS). According to a recent report from Hawaii Tribune-Herald, the flights will commence on August 6, 2026, operating three times a week. This new service marks a significant boost for the Big Island, which has been without a direct link to the mainland since United Airlines ended its Los Angeles service in early 2023.
The introduction of this route has the potential to significantly benefit Hawaii's economy, as noted by the Hawaii Tribune-Herald. The convenience of nonstop flights can encourage an increase in tourism from the mainland, particularly from Las Vegas, often dubbed the "Ninth Island" due to its large population of Hawaii-born residents. This could lead to increased revenue for local businesses, including hotels, restaurants, and activity providers. Furthermore, the direct connection simplifies travel for business professionals, making it easier to conduct meetings and explore investment opportunities on the Big Island. The airline’s decision to offer this direct route reflects a growing interest in Hilo as a destination, a point supported by Simple Flying, which highlights the importance of Hilo for travelers.
The economic impact extends beyond tourism. Easier access could attract new businesses to Hilo and provide local entrepreneurs with improved connectivity. The ability to quickly and efficiently travel to Las Vegas, a major hub for Southwest Airlines, opens up a wide array of connecting flights to other destinations across the U.S. and beyond. As The Points Guy notes, this strategic move by Southwest also helps to enhance its interisland travel, because it brings more passengers into their system.
While the specific economic projections require further analysis, the launch of the Hilo-Las Vegas route represents a positive step for Hawaii's economy. The increased accessibility should generate economic activity and reinforce Hilo's appeal as both a tourist destination and a center for business.
