In a move that's set to invigorate travel between the Big Island and the mainland, Southwest Airlines is introducing a new nonstop route from Hilo International Airport (ITO) to Las Vegas's Harry Reid International Airport (LAS). This marks a significant development for Hilo, providing its first direct connection to the continental U.S. in over three years. According to Hawaii News Now, Southwest Airlines' COO, Andrew Watterson, stated the airline saw an opportunity to serve the Hilo and East Hawaii market while bringing visitors and business people to the area, which will make both business and leisure travel easier.
The new service, scheduled to commence on August 6, 2026, will operate three times a week. This strategic move by Southwest not only enhances convenience for travelers but could also stimulate the local economy on the Big Island. The absence of a direct flight has previously meant lengthier travel times for those traveling to and from Hilo, a concern highlighted by Waiakea High School teacher Donn Yamamoto, who regularly travels with students for a national television convention. Cutting out long connections could help reduce overall costs, as indicated by Yamamoto, and increase travel options for community members, making the “Ninth Island” more accessible for families.
The impact of this new route extends beyond convenience. Aviation analyst Peter Forman suggests that the new service could also ease congestion at Honolulu’s airport by directing more visitors straight into Hilo. The Points Guy notes that this expansion comes as Southwest is also increasing its presence within the Aloha State, offering five daily round-trip flights between Hilo and Honolulu. Overall, the announcement signals Southwest's commitment to strengthening its presence in the Hawaiian market, potentially opening up new avenues for local businesses in the tourism and hospitality sectors.
