In a move designed to enhance customer relationships, Toyota Hawaiʻi has partnered with the local footwear brand, OluKai, to give away complimentary slippers to its service customers. This initiative, which began on December 3, 2025, presented customers visiting Toyota Hawaiʻi service centers across the state with certificates for a pair of OluKai's popular ʻOhana slippers, redeemable at any of OluKai's eight retail locations throughout the islands. This strategy not only serves as a thank you to loyal customers but also underscores Toyota Hawaiʻi's commitment to creating positive experiences within its service network.
This customer appreciation program has significant implications for both Toyota Hawaiʻi and OluKai. For Toyota Hawaiʻi, it's a strategic investment in customer retention and brand loyalty. By partnering with a well-respected local brand like OluKai, Toyota is reinforcing its identity as a company deeply rooted in the Hawaiian community. This approach is more than just a promotional giveaway; it is a demonstration of the company's value for the local customer base.
The partnership also provides a boost for OluKai, a celebrated Hawaiʻi-born company. This collaboration offers increased visibility and access to a wider customer base. Servco's news about the initiative highlights the values that OluKai promotes. The brand's focus on quality, craftsmanship, and the spirit of aloha aligns well with Toyota Hawaiʻi's commitment to its customers. The collaboration could foster brand loyalty and drive further sales at OluKai's retail locations while also reinforcing OluKai's commitment to being a B-Corp certified business.
Toyota Hawaiʻi, a subsidiary of Servco Pacific Inc., has been the top-selling automotive brand in Hawaiʻi since 1997, with seven dealership locations statewide, according to Servco. This recent partnership strategy, according to Maui Toyota, shows how local businesses in Hawaii can work together to create value and enhance customer relationships. While the specifics of the partnership were not disclosed, it provides benefits in terms of marketing and a shared target audience. This is a model other businesses in the state could consider to deepen customer connections and support the local economy.
