Ulu Mana: Blending Tradition with Innovation in Hawaii's Snack Market

·3 min read

Ulu Mana, a Honolulu-based company, is revitalizing the local snack scene by taking charge of Keith's Cookies and expanding its repertoire of island-inspired treats. This move underscores Ulu Mana's commitment to preserving heritage while fostering relationships with local farmers and contributing to the community.

Colorful Hawaiian food truck with churros and ice cream offerings under palm trees.
Photo by Jess Loiterton

Ulu Mana is making waves in Hawaii's business landscape, breathing new life into a beloved local brand. The company, known for its focus on breadfruit-based snacks, has recently taken over Keith's Cookies, a brand with a 30-year history in the islands, signaling a blend of traditional recipes with a fresh, innovative approach. This strategic acquisition amplifies Ulu Mana's footprint in the market and reinforces its dedication to supporting local agriculture and the community.

Aloha State Daily reports that Ulu Mana's venture into Keith's Cookies is more than just a business move; it is about preserving a legacy. Keith’s Cookies are known for their signature shortbread-like texture and a variety of local flavors. By maintaining the same recipes, Ulu Mana ensures that customers can continue enjoying the nostalgic flavors that have been a staple for three decades. The expansion now includes over 15 cookie flavors, including the best selling chocolate chip macadamia nut, Kaʻu coffee, and apple banana.

Beyond cookies, Ulu Mana has made a name for itself with its unique snack offerings, most notably its 'ulu (breadfruit) chips. Ulu Mana's official website highlights the company's commitment to using locally sourced ingredients, showcasing the versatility of 'ulu through various chip flavors and Hawaiian hummus spreads. The commitment to local sourcing extends to its cassava chips, made with locally grown cassava and cooked in organic coconut oil, providing consumers with a healthier alternative to traditional snacks.

The company's operations have a strong community focus. Savor Brands mentioned that Ulu Mana sources its breadfruit from local farms. This focus not only supports the local economy but also reduces the carbon footprint associated with long-distance food transportation. As Ulu Mana moves forward, its approach showcases a business model that prioritizes both economic sustainability and cultural preservation. For entrepreneurs and investors in Hawaii, Ulu Mana provides a compelling example of how to build a successful business while also contributing to the preservation of local traditions and support of the local community.

Related Articles