Hawaii's tourism sector is bracing for potential headwinds following a new federal proposal that could reshape the landscape of international travel to the islands. The proposed rule, as reported by the Honolulu Star-Advertiser, would mandate that millions of foreign visitors provide their social media handles and other personal information. This move has sparked worry among Hawaii tourism officials, who fear a further decline in international arrivals and a setback to broader efforts to revitalize global travel to the United States.
The proposal, put forth by U.S. Customs and Border Protection, suggests that travelers from countries participating in the Visa Waiver Program will be required to share five years of social media history. This is in addition to providing almost a decade of email addresses, and data about their families. The plan has already drawn criticism from travel industry groups, including the U.S. Travel Association, which suggests the policy could induce a “chilling effect” on visits to destinations like Hawaii Al Jazeera.
For Hawaii, where tourism is the lifeblood of the economy, the implications are substantial. The state has been working diligently to rebound from previous setbacks. Concerns center on the potential for increased delays in the entry process, which could deter potential visitors. Further worries relate to privacy concerns, and the possible creation of an environment that discourages open expression online. With the U.S. set to host the World Cup in 2026, the timing of this proposal is particularly critical, given the predicted influx of international travelers.
Critics also suggest that these added measures could prompt retaliatory actions from other countries, creating more obstacles for U.S. citizens traveling abroad. Reflecting on the Trump administration’s move, Pauline Frommer, of Frommer’s travel guidebooks, said that the proposal “feels, quite frankly, like an intentional act of sabotage by our government to destroy the travel industry,” MS NOW.
The upcoming 60-day public comment period will provide an opportunity to voice concerns and help shape the final policy. However, the potential impact on Hawaii’s economic recovery remains a significant concern for local leaders and businesses.

