Hawaii's visitor industry continued its positive trajectory in April 2025, according to preliminary data released by the Department of Business, Economic Development, and Tourism (DBEDT). These initial figures indicate increases in both visitor arrivals and overall visitor spending compared to April 2024, signaling continued economic recovery and opportunities for Hawaii's businesses.
The growth in visitor spending is particularly encouraging. Maui Now's report highlighted that in February 2025, visitor spending on Maui surpassed pre-pandemic levels. This trend underscores the increasing value visitors place on their Hawaii experiences and the potential for businesses to capitalize on this trend, particularly in the tourism and hospitality sectors. Moreover, DBEDT's data from May 2022 projected continued growth in visitor spending through 2025.
Japanese visitors represent an important segment of Hawaii’s tourism market. DBEDT's analysis indicates that a significant portion of Japanese visitors are repeat customers. In January 2025, roughly three out of four Japanese visitors were repeat visitors, indicating a strong loyalty to the islands. Understanding the preferences of repeat visitors and tailoring services and offerings accordingly can be a key strategy for businesses looking to thrive. The report also shows that the majority of Japanese visitors choose hotels for lodging, which highlights the importance of these establishments in attracting and retaining this segment.
While the April 2025 figures are promising, it’s important for businesses to remain adaptable. Pacific Business News reported economists are forecasting slower growth, so businesses should remain flexible and responsive to potential shifts in the market. Savvy entrepreneurs and investors should keep a close watch on developing trends, including changing travel patterns, and consumer preferences. This includes a focus on sustainability, cultural experiences, and the evolving needs of visitors.
