West Maui Power Outage Exposes Vulnerabilities: Businesses Face Immediate Disruption and Need Contingency Plans

·8 min read·👀 Watch

Executive Summary

A recent widespread power outage in West Maui highlights significant operational risks for businesses, necessitating immediate review of emergency preparedness. While restoration was swift, future prolonged outages could inflict substantial financial and reputational damage without adequate contingency strategies.

  • Small Business Operators & Tourism Operators: Face immediate revenue loss, spoilage, and customer service disruption.
  • Real Estate Owners: Property functionality and tenant services are directly impacted.
  • Agriculture & Food Producers: Supply chain and processing operations hang in the balance.
  • Action: Review and update business continuity plans for prolonged power interruptions.
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Watch & Prepare

High PriorityWhile restoration is hoped for soon, businesses should establish protocols for future outages of this magnitude.

Without power, businesses cannot operate, leading to lost revenue, spoilage, and inability to serve customers, and extended outages could severely damage reputation and customer loyalty.

Watch **Hawaiian Electric's infrastructure investment plans** and the **frequency/duration of localized power interruptions** across the islands. If the frequency of significant outages in your business district exceeds once per year, or if restoration times consistently exceed 24 hours, **Act Now** by investing in dedicated backup power generation solutions (e.g., commercial-grade generators) capable of supporting critical operations for at least 72 hours.

Who's Affected
Small Business OperatorsReal Estate OwnersTourism OperatorsAgriculture & Food Producers
Ripple Effects
  • Power outage → immediate business revenue loss → reduced local spending and tax revenue
  • Repeated power outages → eroded consumer/tourist confidence → discouraged new business investment
  • Inadequate backup power investment → competitive disadvantage for small businesses
  • Infrastructure failures → increased operational costs for essential services (water, communications)
Utility crew working on damaged power lines after accident on a city street with a white van involved.
Photo by Denniz Futalan

West Maui Power Outage Exposes Vulnerabilities: Businesses Face Immediate Disruption and Need Contingency Plans

Economic activity in West Maui experienced a sharp, albeit temporary, halt due to a recent, extensive power outage. While Hawaiian Electric crews worked towards swift restoration, the event underscores a critical vulnerability for businesses operating in island economies: the cascading impact of infrastructure failure.

The Change

On February 11, 2026, a significant power outage affected thousands of customers in West Maui, leading to widespread disruption. Empty shopping malls, non-operational traffic signals, and darkened businesses were immediate consequences. Although Hawaiian Electric indicated crews were in the final stages of inspection and restoration, the duration of the outage, nearly a full day for some, served as a stark reminder of the fragility of essential services. This event is not an isolated incident but a recurring risk factor for businesses reliant on consistent grid power.

Who's Affected

Small Business Operators

Retail stores, restaurants, and service providers in West Maui experienced immediate revenue loss and faced potential spoilage of perishable goods. The inability to process payments, operate refrigeration, or maintain lighting and climate control directly halted operations. For businesses already operating on thin margins, a day without power can translate to significant financial setbacks. Staffing also becomes an issue, as employees cannot perform their duties without power.

Tourism Operators

Hotels, resorts, and tour companies are acutely impacted. Loss of power affects guest comfort, essential services like air conditioning and water heating, communication systems, and the ability to serve food and beverages. For tour operators, cancellations or disruptions due to lack of power can lead to significant reputational damage and loss of future bookings. Cruise ship and airline schedules can also be indirectly affected by broader infrastructure issues.

Real Estate Owners

Landlords and property managers in affected areas faced the challenge of maintaining essential services for tenants. This includes common area lighting, elevators, and security systems. For commercial properties, the outage directly impacts tenant operations and, by extension, rental income. Developers may need to factor in more robust backup power solutions for new construction, increasing project costs.

Agriculture & Food Producers

While not directly mentioned in the immediate reports, agricultural operations and food processors are highly susceptible to power outages. Irrigation systems, processing equipment, cold storage, and transportation logistics all rely on a stable power supply. A prolonged outage could lead to crop damage, spoilage of harvested goods, and significant disruptions to the food supply chain, particularly for highly perishable items.

Second-Order Effects

This widespread power outage highlights the delicate interconnectedness of Maui's economy. A disruption in power (1) leads to immediate business closures and revenue loss, which (2) reduces local spending and tax revenue, potentially impacting public services. Furthermore, (3) repeated or prolonged outages erode consumer and tourist confidence in the region's reliability, potentially driving down property values and discouraging new business investment, especially for sectors that cannot afford substantial backup power infrastructure.

What to Do

This event serves as a critical prompt for businesses to reassess and enhance their preparedness for power disruptions. While restoration timelines are improving, the potential for longer, more impactful outages necessitates active planning.

Small Business Operators

Action: Develop or update a business continuity plan specifically addressing extended power outages (48-72 hours). This should include identifying essential functions, exploring temporary off-site operational capacity, establishing communication protocols with staff and customers, and investigating portable generator options for critical equipment like refrigeration or point-of-sale systems. Prioritize critical suppliers and explore backup supply chain routes.

Tourism Operators

Action: Conduct a thorough review of existing backup power systems. Ensure generators are regularly tested and have sufficient fuel reserves for at least 48 hours of operation, covering essential guest services and communication. Train staff on emergency procedures, including guest communication and alternative service provision. Develop robust communication plans for informing guests and stakeholders about disruptions and restoration efforts.

Real Estate Owners

Action: Assess the adequacy of backup power for common areas and critical building systems. For commercial properties, ensure lease agreements clearly define responsibilities and potential mitigation strategies for power outages. Consider investments in smart building technology that can optimize power usage during grid stress.

Agriculture & Food Producers

Action: Investigate and secure reliable backup power for critical operations, such as irrigation pumps, processing machinery, and cold storage. Diversify logistics and storage options to mitigate risks associated with single points of failure. Establish alternative communication channels for supply chain partners.

Action Details

Watch: Monitor Hawaiian Electric's infrastructure investment plans and their progress on grid modernization and resilience projects. Pay attention to the frequency and duration of localized power interruptions across the islands.

Trigger: If the frequency of significant outages in a specific business district increases beyond once per year, or if restoration times consistently exceed 24 hours, Act Now by investing in dedicated backup power generation solutions (e.g., commercial-grade generators) for a minimum of 72 hours of operation. This ensures business continuity and protects perishable inventory and critical operational functions.

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