KTA Super Stores has initiated its 2025 Gift Card Photo Contest, providing a timely opportunity for Big Island residents and local businesses to engage with consumers. The contest invites participants to submit their original vertical photographs of Hawai’i Island for a shot at winning a $300 KTA gift card and seeing their photo featured on a 2025 limited-edition KTA gift card. The promotion aims to boost local engagement and drive foot traffic to KTA locations. This type of initiative provides a win-win for local businesses and consumers.
The contest, which opened for submissions on May 13th, encourages participants to enter through the KTA Super Stores website. The competition involves public voting from May 20th to May 25th. Six winners will be chosen in total: three from the public vote, and three “KTA Favorites” selected by KTA associates. This hybrid approach ensures wide community involvement while giving KTA a degree of editorial control.
For local entrepreneurs and marketing professionals, this contest underscores the importance of community engagement in brand building and customer loyalty. Leveraging local talent, such as photographers, can create a relevant experience, enhance brand image, and, importantly, boost sales. KTA’s strategy to use a photo contest aligns with broader marketing trends focusing on user-generated content and hyper-local campaigns.
This promotional activity aligns with KTA's existing marketing strategies, which are likely to emphasize a local approach. Initiatives like these support local businesses and strengthen connections within the community. Businesses can emulate KTA’s strategy by considering contests or collaborative projects that feature local talent and tap into community pride. These strategies are likely to resonate in a competitive business environment.
Furthermore, this contest could also serve as a case study for other businesses. This could influence marketing strategies, showing the impacts of local campaigns. The KTA Super Stores website and KWXX will be key platforms for details about the promotion.
