Mana Up, the Hawai'i-based accelerator program focused on local product businesses, is expanding its footprint with the opening of "The Mana Up Market" in Lahaina, Maui. This move, slated for May 2025, marks a significant opportunity for both participating entrepreneurs and the local economy, especially in the wake of the devastating Lahaina fire. The new retail space, located at the Royal Lahaina Resort & Bungalows, will feature a curated selection of products from businesses that have completed Mana Up's rigorous accelerator program, offering visibility and sales channels for locally made goods Maui Now's announcement.
This expansion comes at a time when supporting local businesses and fostering economic recovery in Maui is crucial. Mana Up's model, which focuses on scaling up Hawai'i-based brands, provides invaluable resources and mentorship to participating companies. This includes assistance with product development, marketing, and distribution, all critical for success in a competitive market. Entrepreneurs can gain access to broader markets and potentially attract outside investment capital. These resources significantly enhance the chances of these businesses to succeed and thrive, as highlighted in a recent report by Hawaii Business Magazine, which underscores the importance of local business incubators.
The opening of the Mana Up Market in Lahaina is not just a win for the program participants but also a boost for the tourism industry and the overall economic health of Maui. By showcasing locally made products, the market provides visitors with unique souvenirs and gifts, supporting local artists and artisans. Furthermore, this initiative can aid in revitalizing the retail environment in Lahaina, which has endured significant challenges. The focus on locally made goods also aligns with the growing consumer preference for sustainable and ethical products, potentially attracting a wider customer base. It is crucial to note that as the community is rebuilding, understanding and navigating the permit and regulatory landscape is top of mind for many (see Hawai'i Free Press).
The event is expected to include an opening celebration featuring Kalani Peʻa on May 16, offering entertainment and excitement for locals and visitors alike. This retail space is more than a store; it is a platform for entrepreneurs to share experiences and stories. The effort should be hailed and recognized as vital for both local and national levels. The collaboration can be a sustainable model for other regions and markets, as well as a testament to the resilience and innovation of the Hawaiian business community.
