Hōkūleʻa's Hilo Stop: A Boost for Tourism and Hawaii's Economy

·3 min read

The Hōkūleʻa and Hikianalia's departure from Hilo for the Moananuiākea Voyage created a boost for local tourism and hospitality, highlighting cultural exchange and offering economic opportunities for Hawaii's businesses.

Stunning aerial view of Diamond Head Crater and surrounding landscape in Honolulu, Hawaii.
Photo by Jess Loiterton

The historic voyaging canoes Hōkūleʻa and Hikianalia were celebrated in Hilo this past weekend during the Hōkūleʻa Hoʻolauleʻa before departing for French Polynesia as part of the Moananuiākea Voyage. This global journey, a four-year circumnavigation of the Pacific, is a significant event for the state and the tourism industry, offering unique opportunities for cultural exchange and economic impact. The canoes are scheduled to visit 36 countries and archipelagos, traversing roughly 43,000 nautical miles and stopping at nearly 100 indigenous territories and over 345 ports. Hawaii News Now reported on the community's excitement and the events leading up to the departure.

This voyage signifies more than just a sailing expedition; it's a cultural ambassador for Hawaii. The arrival of Hōkūleʻa and Hikianalia in Hilo was met with enthusiastic support, which is a testament to the community's embrace of traditional Polynesian values and navigation. Big Island Now highlighted the importance of the canoes' visit, as well as the Mayor of Hawaii County's welcoming message, emphasizing the shared responsibility towards the ocean and the inspiration for future generations.

The events in Hilo provided a boost for local tourism and hospitality businesses. The influx of visitors for the welcoming ceremonies and the Hoʻolauleʻa, created demand for accommodation, dining, and other services. These events offer a chance for local businesses to showcase their offerings to both local and international tourists who attend this very unique event. The presence of the canoes also offers opportunities for partnerships and collaborations with businesses involved in showcasing Hawaiian culture, from cultural centers to artisan crafts, fostering a unique blend of cultural immersion and economic activity.

For entrepreneurs, the Moananuiākea Voyage represents a broader opportunity to tap into the growing interest in sustainable tourism and cultural experiences. Local businesses can develop new tour packages, curate events that align with the voyage's mission of environmental stewardship, and offer educational programs focused on Pacific Island cultures. The long-term nature of the voyage also promotes a consistent stream of visitor traffic, creating solid ground for economic expansion.

The voyage also benefits the hospitality sector. The Hawaii Tribune-Herald reported that the community was invited to the Grand Naniloa Hotel to greet the canoes. Hotels and restaurants can leverage the voyage to design events and create menus specific to the event and attract visiting tourists. Overall, the Hōkūleʻa and Hikianalia journey and the associated events create a positive economic impact. The Polynesian Voyaging Society will share details of the voyage at www.hokulea.com.

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