The Hawai‘i Visitors and Convention Bureau (HVCB) is strategizing to leverage the live-action remake of Disney's "Lilo & Stitch" to boost Hawaii's tourism sector. The 2002 animated film, set on Kauai, has a built-in appeal that the HVCB hopes to capitalize on, especially given the film's premiere on Friday. This initiative highlights the ongoing efforts to revitalize Hawaii's tourism, an industry crucial to the state's economic health.
The film's premiere is seen as a significant opportunity to showcase Hawaii's beauty and culture. The original animated movie has a strong connection to the islands, which provides an emotional connection for viewers which can translate in visiting the islands. Featuring the film's stars and local performers at the premiere is one of the ways the HVCB can generate excitement and further promote the islands. StarAdvertiser.com reports on the premiere events, showcasing the cultural performances and the presence of key tourism figures.
This strategy comes at a time when the tourism industry is still working to rebound fully. StarAdvertiser.com notes that while Waikiki is seeing a resurgence, it's still lagging behind pre-pandemic levels. Businesses, like Stussy, are investing, showing a growth in the tourism which helps with employee numbers and space provided for customers. The "Lilo & Stitch" remake offers a chance to accelerate this recovery.
The film's success could also provide wider benefits for Hawaii. The production may stimulate local businesses, from hotels and restaurants to tour operators and retail stores. By spotlighting Kauai and Hawaiian culture, the remake has the potential to draw a broader audience and increase interest in travel to the islands. Hawaii News Now had reported on the initial casting call for the live action film. The film's Hawaii-centric story provides an excellent platform to showcase Hawaii's unique appeal, helping secure a more robust future for Hawaii's tourism and related businesses.
