

Hawaii Business Brief: Maui's Resilience, Investment Shifts, and the Path Forward This Week
Aloha, kamaʻāina! This week, the islands saw a flurry of activity, particularly focusing on recovery and rebuilding efforts. Maui's tourism sector is showing promising signs of revitalization with a $6 million marketing campaign and impressive April visitor numbers. Simultaneously, the business community is stepping up with Kalei's Lahaina's planned opening and the LahainaTown Action Committee's workshops, both aiming to stimulate job growth and support the local economy following recent devastation. The real estate and development scene remains complex; ethical concerns and legal challenges cloud affordable housing projects, casting uncertainty. Investment trends include significant ownership changes at Island Energy Services suggesting shifts in Hawaii's energy landscape. A positive note comes from HSFCU's generous donation towards affordable housing projects, showing a firm commitment to community support. Meanwhile, the Maui Emergency Management Agency's proactive disaster preparedness roadmap, Hawaiian Electric's wildfire safety investments, and the council's review of vacation rental regulations add to the list of things that will have wide-spread effects. Looking at wider economic factors, infrastructure projects are moving forward, and there's a renewed focus on sustainability. New certificate programs addressing the wastewater crisis have the potential to spark innovation and business opportunities. However, regulatory hurdles continue to present challenges to Hawaii’s renewable energy ambitions. This week’s headlines highlight that, to keep our economy thriving, businesses must adapt with resilience and foresight, working alongside state efforts like the Maui Council's amendments to continue making our islands prosperous.
Top Headlines Of The Week In Each Category
Tourism & Hospitality

$6M Maui Marketing Campaign Aims to Drive Travel Demand, Restore Visitor Confidence
A new $6 million marketing campaign is launched to revitalize Maui's tourism, aiming to restore visitor confidence and drive travel demand. This initiative, funded by the Hawaiʻi Tourism Authority, comes as the island's tourism sector shows signs of recovery, including increased visitor spending and a strengthened focus on showcasing Maui's readiness to receive visitors.
Read full article →Maui Tourism Gains Momentum: April Visitor Numbers Impress
Maui's tourism sector experienced a strong April, with the second-highest visitor count for 2025 so far, signaling continued recovery and offering opportunities for local businesses and investors. This positive trend in visitor arrivals and spending surpasses pre-pandemic levels, despite facing challenges such as the implementation of vacation rental restrictions.
Read full article →Business & Startups

Kalei's Lahaina to Open, Fueling Job Growth and Boosting Local Economy
Kalei's Maui is set to open a new location in Lahaina on June 18, 2025, and is holding a hiring event on June 2-3. This is a positive sign for the local economy, providing new job opportunities and boosting business activity in the area.
Read full article →LahainaTown Action Committee to Host Workshops for Lahaina Commercial District Rebuilding
The LahainaTown Action Committee is hosting a series of community workshops to gather input on rebuilding the town's commercial district after the devastating wildfires. These workshops provide crucial opportunities for entrepreneurs and investors to help shape Lahaina's future.
Read full article →Real-Estate & Development

Affordable Housing Scheme Ends in Guilty Verdicts, Impacting Hawaii's Real Estate
Two attorneys and a businessman in Hawaii were found guilty of defrauding the affordable housing program, highlighting the ongoing housing crisis and need for stricter oversight. The scheme involved securing and selling $10.9 million in land and credits through bribery.
Read full article →Lawsuit Clouds Affordable Housing Project, Raises Development Concerns
A lawsuit against Honuaʻula alleges height restrictions are unjustly preventing the completion of an affordable housing project. This legal battle in the real estate market potentially sets a precedent, influencing future investment and regulatory practices.
Read full article →Finance & Investment

Investment Shake-Up: New Owners for Hawaii's Island Energy Services
One Rock Capital Partners is selling its majority stake in Island Energy Services to a joint venture between First Reserve and Fortress Investment Group. This deal highlights a shift in Hawaii's energy sector, impacting businesses dependent on fuel supply and potentially creating new investment opportunities.
Read full article →HSFCU Donates $37.5K to Support Affordable Housing in Hawaii: Boosting Community and Economy
Hawaiʻi State Federal Credit Union (HSFCU) has donated $37,500 to support affordable housing and family homelessness services in Hawaii, highlighting the credit union's dedication to community well-being and financial stability. This contribution highlights HSFCU's commitment to supporting local communities and improving the financial health of Hawaii's residents.
Read full article →Policy & Regulation

Maui Emergency Management Agency Unveils Comprehensive Disaster Preparedness Roadmap
The Maui Emergency Management Agency has introduced new strategic and preparedness plans to improve its disaster response, emphasizing enhanced communication, evacuation strategies, and community involvement. This is particularly important for businesses and residents, as the island prepares for the upcoming hurricane season. The efforts also create opportunities for businesses specializing in disaster preparedness services, supported by collaborative efforts such as the Hawaiian Electric’s Wildfire Safety Strategy.
Read full article →Maui Council to Review Amendments for Vacation Rental Phase-Out Bill Amidst Economic Concerns
Maui County is debating a bill to phase out short-term vacation rentals, sparking heated discussions about its impact on the local economy, tourism, and housing. Key amendments are expected to be discussed at an upcoming council hearing, which could have a significant impact on the future of the tourism industry.
Read full article →Infrastructure & Transportation

Hawaiian Electric's $350M Wildfire Safety Strategy Prioritizes Maui and Lahaina
Hawaiian Electric is investing $350 million in a comprehensive wildfire safety strategy, with a strong emphasis on Maui County, including a pilot project for undergrounding power lines in Lahaina. This initiative aims to harden the grid, protect communities, and leverage advanced technology to prevent future tragedies.
Read full article →Honolulu Council to mull $11M in bonds for Rail Project
The Honolulu City Council is set to review Mayor Blangiardi's proposal for $11 million in general obligation bonds to support the over-budget rail project. This decision is a critical step in addressing the financial sustainability of the project and it impacts local businesses.
Read full article →Sustainability & Resources

New Certificate Programs Address Hawaii's Wastewater Crisis, Creating Business Opportunities
The University of Hawaiʻi Maui College and Hawaiʻi Community College are launching certificate programs to train specialists in onsite wastewater treatment. This initiative is essential for supporting the state's cesspool conversion efforts, creating opportunities for entrepreneurs and investors in sustainable infrastructure and resource management.
Read full article →Regulatory Hurdles Impede Hawaii's Renewable Energy Goals
Hawaii's ambitious renewable energy goals face significant challenges due to complex regulations. This presents hurdles for businesses and investors in the state's clean energy sector, impacting the economic benefits of transitioning away from fossil fuels.
Read full article →